Clearly as a follow-up to IKEA France’s IKEA tables & naturist resorts ad from awhile ago, IKEA launched a new series called Together We Eat, depicting families enjoying meals together while showcasing IKEA’s innovative home furnishings at the same time. But there was one ad that stood out to me that featured a positive portrayal of women, and I’ve never forgotten it.
Featuring two women setting the table to celebrate their anniversary over take out, “Meet the Takeouts” is both a sweet and enduring short ad that represents everything that makes “home” so special to all of us; food, comfortable surroundings and being with the people most important in one’s life. After seeing this advert, I felt like I wanted to know more about these women and what makes them empowering individually and as a couple. Hopefully IKEA will feature them again in another series of ads. Lastly, I have to say, that sauce organizer is a smart idea!